We need a council of teenage boys to review all our graphic design choices before we send to production.

So.
In addition to https://imgur.com/gallery/i-have-covid-you-get-smol-ramps-dump-uP2wgTy bad ramps, also collect examples of bad graphic design. I'm sure these will be useful now that I'm managing of some very green designers...

Spacing: Draw a rectangle around each character that touches the top, sides, and bottom. The distance between the boxes? That's spacing. It's usually good when there is some.

Kerning: Consider the shape made between adjacent edges of two characters, but keep it only as tall as the shorter of the characters. That is how a kerning do. If your letters touch (assuming non-cursive English) you're prolly doin' it wrong. If its not English, don't ask me.

Tracking: The spacing between each letter in a word.

Bowl: The fully closed, rounded part of a letter.
Aperture: The opening of a partly enclosed character, like seen in C.

This is likely edited, or we'd see similar crowding between the "c" and the "k" that we see creating that "d."

But C's are honestly ripe for shit like this. Check your legibility. Nobody likes ~~Trusty Clicks~~ Crusty Dicks

Baseline: The bottom edge of a font that the letters are typically aligned on.
Cursive: a style of handwriting where the characters joined and flow into one another. One of the hard parts of that is figuring out how to write characters that don't return to the baseline.
Stem: usually, the main vertical part of the letter.
A cursive "n" has a stem at the beginning of a the letter. A cursive "r" does not. Don't do it, don't add that stem, you Curt.

See, now this one? Genuine. And I bet they knew what they were doing.

Drop Cap: A large, often decorative letter that spans beyond just one line, often taking up three or more lines. It's used to denote a new section, or just to be fancy.

Get too fancy with it, though, and don't mind your kerning, and you end up with factory farts.

Decorative fonts can be nice, but not when they're in all caps.
What's that? That's not the problem with this sign? I mean, it's certainly *A* problem with the sign.

Fap Room, you say? I don't see a problem with advertising that.

Descender: The part of a character that descends below the font's baseline. See, the "s" doesn't have a descender, so we assume that bit is superfluous decoration.

I am a special aunt!

Stroke: The outline of a shape, often done in a different color than the body.

Kerning. 90% of this crap is kerning. This one is stroke AND kerning, which i guess is kinda appropriate for a swimming thing... Shame that's the only thing appropriate.

I guess it better than taco farts.

Did you know you're supposed put spaces between words? It's unimaginatively called "Word Spacing."

Conversely, don't put spaces within words. Also, never take advice from badly laid out signs.

I'm on the customer's side here. That clearly says 90%. A "2" in that font should not have a bowl. Give the customers their 90% off and take a class in typography.

I don't know what the "R" looks like in this font, but if there's enough ambiguity to read this how you probably read it, your font is fonting wrong.

So we have an example of an "a" and an "o," and we can clearly see the difference. I give it some leeway cuz I'm pretty sure this is handwriting... but still, if you're going to ink that shit, make sure your "h" doesn't REALLY CLOSELY resemble an "R." Character ambiguity bad.

See above. It's "Rope Your Dreams," in case you were wondering.
Your should not be capitalized. But now I'm just nit-picking.

Edit: Hey, mashed potato brain, yes it should be capitalized. Pronouns are always capitalized in Title Case.

Yeah, I getting bored of writing up explanations. I'll just let the rest speak for themselves.

This would be better without the dash.