Gard3nNerd
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A cool guide to the logo redesigns and rebrands that led to the greatest increases in web traffic
Apr 6, 2026 3:24 PM
Gard3nNerd
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3
9
somnif
I mean, I imagine there was stuff some going on in early 2021 that was driving Pfizer traffic up beyond a logo change.
UserNamesArentEasy
Some for the better some for the worst, but logos are kind of whatever.
ProbablyCrazier
Correlation doesn't equal causation. I can guarantee that the logo change wasn't the only thing they did at the time that might drive more traffic to their websites.
raitchison
Most of those there isn't a significant difference between the new and old logo.
Of the rest I'd say more than half are worse than the previous logo.
3 of the best are Pizza Hut, Airbnb and The USA Today.
Worst downgrade has to be Jaguar.
trinxter
Seems like there could be many factors. Clarity of lettering and decluttering seem important. Now do the greatest declines.
Fanner50
How about factors like launching new products?
Things that have nothing to do with logos.
NotGoodAtUserNames1
No shit the KIA one was at the bottom. Just an awful rebrand. lol
CJAW
I didn't even realize that was kia
Wuz314159
*KVI